Focusing on an active audience of high social status - Customer fitness clubs - was educated decision on the part of the customer. It is this potential audience is a customer of the customer. In such fitness clubs like Orange fitness, Kimberly land, Marina club, Marcus Aurelius was carried out with an advertising campaign using the following formats: mobile stands, "Stella" were placed around the reception desk at the entrance to the club, posters A2 - on bulletin boards fitness club. Advertising agency NEXT Advertising is the lead agency in Russia indoor (indoor) advertising. The company provides indoor placement in high schools, fitness clubs, nightclubs, schools, bowling centers, beauty salons, business and shopping malls, offering customers the most targeted program and the highest quality accommodation with regional coverage to 20 cities. Agency for 6 years at the indoor market advertising sold more than 150 placements, including for such companies as Home Credit, Beeline, Olympus, Euroset, Nokia, Pantech, Megaphone, Rosinter, Coca-Cola, Nestle, Nivea, Danone, VW, Rolf and many others.